Build your in‑store media network at zero cost.
BrightSpot funds, installs and manages premium digital screens inside South Africa's leading retail environments. You earn new revenue — we cover everything.
Programmatic DOOH Ready
SSP · DSP · RTB · PMP
Brand‑Funded Retail Media
We turn your store into a premium advertising channel — without touching your capex budget.
For Retailers
Zero upfront cost. We fully fund hardware, installation, and ongoing maintenance. You earn a generous share of ad revenue.
For Brands
Reach shoppers at the point of purchase. Programmatic buying with precise targeting, dayparting, and real‑time triggers.
Simple Economics
We cover electricity, service, and ad sales. Our revenue share model aligns our success with yours.
Turn foot traffic into a high‑margin revenue stream.
We work with marketing and supply chain teams at TFG, Pick n Pay, Checkers, and more. Our model is designed for retail.
- No capital outlay — BrightSpot funds 100% of screens & installation
- We pay electricity — metered and reimbursed monthly
- Free promotional slots for your private label and campaigns
- Full compliance & permitting — we handle municipal approvals
How we talk to your marketing team
RMN (Retail Media Network): Your own in-store ad platform.
CPG brands: Unilever, Tiger Brands want to be where your shoppers are.
Proof of Play: Auditable reports for every ad shown.
Dayparting: Ads that match shopper missions (breakfast, dinner).
Retail media is a near‑100% gross profit opportunity.
Premium inventory, programmatic ready.
Our network plugs directly into the global programmatic DOOH ecosystem.
Full Ad Stack
Integrated with major SSPs and DSPs (Vistar, Broadsign, The Trade Desk). Trade via Open Exchange, PMP, or Programmatic Guaranteed.
Data‑Driven
Real‑time triggers based on weather, time, and traffic. Verified impression multipliers for omnichannel attribution.
Transparent CPM
Buy on a CPM basis with full reporting and proof of play. Compare DOOH performance alongside your digital campaigns.
Built for South African retail.
Commercial‑grade, energy‑efficient, and fully managed.
| Component | BrightSpot Standard | Why it matters |
|---|---|---|
| Display Type | Commercial LCD / dvLED (Samsung, LG) | 24/7 reliability, 4K clarity |
| Brightness | 500–700 nits (indoor) | Visible even under store lighting |
| Pixel Pitch | ≤2.5mm (dvLED) | Crisp image at close viewing |
| Media Player | Android SoC, Quad‑Core, 8GB RAM | Smooth playback, remote CMS |
| Power Efficiency | Common cathode tech, ≤720W/m² | Lower electricity costs |
| Certifications | CE, RoHS, SANS compliant | Safety & environmental standards |
Quality certified.
All installations engineered to South African building and electrical codes.
Ready to launch your retail media network?
Secure your pilot location today. Zero cost. Full revenue share.
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